CRAVE Phoenix offers three diverse and helpful resources for professional women and small business owners in the Phoenix area. CRAVEparty is an exclusive, festive, glam-gal gathering of fun, entertainment, personal pampering, specialty shopping and just hanging with the girls. CRAVEguides is the go-to resource for urban-minded women when it comes to all things business and pleasure. CRAVEguides celebrates stylish entrepreneurs by showcasing the most creative, interesting and gutsiest proprietors from Phoenix will launch it’s own guide: The Urban Girl’s Manifesto, a unique and stylish guidebook for Phoenix living, complete with real-life examples of amazing women around the City who will help satisfy your next craving. CRAVEbusiness is a social and resource network for stylish innovators who own their own business or dream of starting one. Through one-on-one consulting, workshops, and red-carpet access to sage and savvy experts, CRAVEbusiness gives you a fresh take on designing your work and home life. Check out our spread in the Phoenix book here!

Home Accents Today

In The Pink Boutique is honored for excellence by Home Accents Today magazine

May 16, 2012, Greensboro, N.C. – Phoenix retailer In The Pink Boutique has been named one of Home Accents Today’s 50 Retail Stars for 2012 by editors of the premier trade magazine for the home accents industry. The store is located at 4422 East Camelback Road and is owned by Andrea Evans.

The businesses selected for the magazine’s Retail Stars list have demonstrated that they operate successfully in their marketing areas, exhibit strength in merchandising, display and/or advertising, and have a positive presence in their local communities.

“There has never been a tougher time to be an independent retailer, with ongoing competition from chain stores, the increasingly significant role of online retail and the difficult economic climate,” said Jenny Heinzen York, editor in chief, Home Accents Today. “The 2012 Retail Stars have taken on these challenges with a combination of clever entrepreneurship, innovation, merchandising, customer service and marketing. We are delighted to recognize these talented merchants, and, as always, encourage everyone to support their own local businesses.”

Home Accents Today editors focused on independent and family-run retailers, specifically those considered specialty, home accent or home furnishings stores. Members of the industry were invited to suggest stores and retailers were encouraged to submit information describing their businesses. The list, now in its eighth year, was compiled and narrowed down by research analysts and editors of the publication. A business may be named to the list only one time, resulting in 50 first-time honorees each year.

Trends Magazine

In The Pink was featured in the January/February 2011 Trends Magazine!


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In the Pink Boutique was featured on:

Your Life A to Z

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In the Pink Boutique’s ad in the April 2010 issue of Town and Country Magazine!

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